Navy Pier
BRAND STRATEGY, BRAND IDENTITY
A new logo and visual identity system to signal the Chicago icon’s evolution and fuel its future vision.
We presented a complex brand design challenge, and ColorJar delivered beautifully!
MARILYNN GARDNER, PRESIDENT & CEO, NAVY PIER
The City and ColorJar want to make Navy Pier lighter, more vibrant, to be seen in a different context without dissociating from its past.
MEDIA COVERAGE OF THE REBRAND IN NEWCITY DESIGN
THE PIER PASSPORT
ColorJar delivered the brand strategy, messaging, and design for Navy Pier's first-ever annual pass program
