What We’ve Done

Jude Law's Music For Tomorrow Foundation

Idea: Stimulate the post-Katrina jazz economy of New Orleans.

When hurricane Katrina displaced much of New Orleans’ jazz economy, Jude Law and the directors of Music For Tomorrow set out to restore it.

We designed and developed MusicForTomorrow.org with the aim to stimulate both jazz awareness and charitable giving by promoting engaging jazz experiences.

We’re currently working with Music For Tomorrow on a top secret website to help musicians obtain more gigs.

Evander Holyfield Foundation

Idea: Cement the heavyweight champ's legacy while improving the lives of others.

We helped form the strategy and mission of the Evander Holyfield Foundation to help him strengthen his legacy and give back to the community.

We created a scholarship program to send 20 inner city youth to college and also served thousands of kids producing Evander's Annual 4th of July charity BBQ event.

We also produced Evander's fundraising concert event at the NBA All-Star game with top music acts.

* Work done by a ColorJar principal prior to ColorJar’s formation.

Priceline

Idea: Launch an innovative new consumer-driven buying model on the Internet.

As one of the founders and CEOs of the Priceline Family of Companies, a ColorJar principal helped develop Priceline's business strategy, technology development, and brand strategy from launch to IPO. Many of the concepts pioneered by Priceline remain leading concepts on the Internet today and Priceline itself is a highly profitable, multi-billion dollar company. 

* Work done by a ColorJar principal prior to ColorJar’s formation.

TV/Radio Personality Stephen A. Smith

Idea: Build a successful career post-ESPN in sports and beyond.

We helped Stephen A. manage his exit from an illustrious ESPN career by designing and implementing his entire online strategy including StephenA.com.

Vitaminwater extended an endorsement deal to leverage Stephen's new online presence during their famous "Lebron vs. Kobe" NBA Playoffs campaign.

To broaden Stephen's appeal beyond sports and into social commentary, we produced his podcast which broke the Top 40 on iTunes.

Cabin Fever

Idea: Apply entrepreneurial practices to independent film production and distribution.

We financed and co-produced the indie horror film Cabin Fever, directed by first-time director Eli Roth (co-producer and co-star of Quentin Tarantino's Oscar nominated film Inglorious Basterds).

Cabin Fever was produced for $1.4 million and grossed over $100 million worldwide in over 45 countries.

* Work done by a ColorJar principal prior to ColorJar’s formation.

Reflect

Idea: Own the affirmation space through clothing and thought leadership.

Reflect clothing features powerful affirmations written in reverse so they can be seen by the wearer looking in a mirror, but not by others.

We helped with the web strategy to transform Reflect from a t-shirt company to a lifestyle company that also sells t-shirts.

Our strategy is realized in their hybrid e-commerce and knowledge sharing platform ReflectMyLife.com which we designed and developed.

RedTag.com

Idea: Bring excitement to selling excess inventory at a discounted, fixed-price.

We created the strategy, brand shaping, creative direction, and logo, and website user interface design for RedTag.com.

RedTag's warehouse teams search the globe for excess inventory from the world's most trusted brands.

In it's first week, the Associated Press covered RedTag as a direct competitor to well-established Overstock.com.

* Work done by ColorJar principals prior to ColorJar’s formation

TheDartmouth.com

Idea: Put a fresh face on America's oldest student newspaper.

Founded in 1779, The Dartmouth is America's oldest student newspaper and their website was in need of redesign.

In addition to redesigning the entire user interface for TheDartmouth.com, we addressed and ultimately fixed a lack of visual link between their historic print edition and their web product by designing a new web-friendly logo.

After the launch, we've also aided with online strategy to increase readership and engagement.

uBid.com

Idea: Reposition and redesign one of the web's largest auction sites.

We helped uBid, with total sales of $2 billion, refresh its strategic direction and brand strategy by shifting from an eBay competitor to a destination for customers to "Outsmart Retail Prices" by giving them access to excess inventory from the world's most trusted brands.

We also redesigned the entire e-commerce auction website user interface to fix usability problems, increase conversion rates, and update the look and feel.

* Work done by ColorJar principals prior to ColorJar’s formation

Loose Change Records

Idea: Create a record label to curate Chicago's nu-indie scene.

Loose Change is the curator of Chicago's nu-indie scene. We've teamed up with well-known Chicago tastemakers and a multi-platform producer/songwriter to celebrate the music, lifestyle, and culture of Chicago's nu-indie scene. 

We're providing business plan strategy, brand strategy, and marketing strategy to launch the next-generation record label. Loose Change's first artists are in development.

TakeVincesCar.com

Idea: Give away a car in a fun, engaging way.

Vince wanted to give away his car to a deserving person. Just because.

We designed and developed TakeVincesCar.com and produced the giveaway Twitter contest as well as the accompanying video to help him do just that.

In the end, Vince was able to give away his car to the most deserving person. Plus, he got recognized on the street. 

*NSYNC

Idea: Leverage *NSYNC's celebrity to raise money and awareness for children's causes.

We partnered with members of *NSYNC to sponsor and promote charity events designed to raise money from individuals and corporations for causes serving underprivileged children. We also designed landing pages and marketing collateral to support an online auction in conjunction of the events.

* Work done by ColorJar's principals prior to ColorJar’s formation.

Producer Willie Bum Bum's Life Label

Idea: Produce and distribute positive music from new music artists.

Willie Bum Bum is a multi-platinum, Grammy Award winning producer/songwriter who has written for and produced acts including P!NK, India Arie, Destiny's Child, and Boyz II Men. 

We've teamed up with Willie to create the Life Label in order to produce and distribute positive music. We're focused on business plan strategy, brand strategy, and marketing strategy. The label's first signed act is in development.

The Professional Liability Defense Federation

Idea: Foster community and become a thought leader in liability defense.

The Professional Liability Defense Federation (PLDF) is a non-profit organization designed to bring together the liability defense community. We designed and developed PLDF.org to rally community around knowledge sharing and foster membership.

We provide PLDF with ongoing strategy to grow their online presence.

Metanoia Financial

Idea: Create a different approach to managing personal finance.

From working at top Wall Street firms, Bobby Cremins developed a new approach to managing personal finance as a "Personal CFO."

We created Bobby's brand strategy and messaging and also designed and developed MetanoiaFinancial.com.

Moneypenny

Idea: Bring Moneypenny's dance pop music to a global audience.

Moneypenny is a dance pop duo born from Chicago's nu-indie scene who are unleashing their infectious sound to a global audience.

With their first album still in development with producers like Bloodshy (Britney, Madonna), Rob Fusari (Destiny's Child, Lady Gaga), Moneypenny has been invited to play SXSW 2010 and have been getting offers and interest from most major record labels.

We're helping Moneypenny with branding, launch and marketing strategy, as well as website production.

Who knows, maybe we’d go together like peas and carrots.

Top 3 Reasons To Work With Us (we super double-dare you)

  • You want to turn your great idea into a successful business
  • You want to take your company to the next level of growth
  • You are an investor in a company and you want to maximize its potential for success

What We Can Help You Achieve (basically all your dreams)

  • Help launch your venture and position it for success
  • Help your existing venture achieve dramatic growth
  • Maximize your ability to raise capital
  • Make waves online with a killer website and brand positioning

What We Can Do For You (stuff we're, like, really good at)

  • Business plan strategy
  • Investor preparation and presentation
  • Operations streamlining
  • Brand shaping
  • Website production and strategy (including e-commerce)

How We're Different (we know because our moms told us)

  • We are accomplished entrepreneurs and innovators with proven track records
  • We roll up our sleeves and work as virtual team members with ventures we're accelerating
  • We have flexible payment options including direct payment for services, deferred payment, and equity
  • We only work on select projects we fall in love with