Just yesterday Jeff Hoffman set off to Johnson County Community College in Overland Park, Kansas to speak to college entrepreneurs on how to be successful. He drew from one of his favorite examples, Sam Walton eating apple pie with customers, to denote the most important aspects of business, “look at how and why the customer buys”. This integral part of business is exactly why ColorJar gets out of bed in the morning! We go looking into our clients to see what they want to make of themselves and compare that to the wants and needs of their customers. If you are to be successful in your venture, you have to look at it from all angles (even those nameless competitor’s). Not only should you look from the buyer’s point of view, you should think like them. Many times you will see that there is no buyer for your product and therefore need to take a different approach…
His talks were so impressive they made the first page of the Kansas City Star!
Lights, Camera, Jeff! — That’s my quick summary of TEDxWallStreet.
Seriously folks, it’s not every day that you see a huge TEDx banner covering half of the New York Stock Exchange (NYSE). No surprise, expectations were high and the speakers delivered. Kicking off the day, author Don Tapscott gave a rousing and relevant speech on the future of Wall Street and the need for integrity, collaboration and transparency, giving great examples of how to make these values matter to your organization. Another great speech was closer David Rose (Co-founder: Singularity University) who discussed redefining success from a corporate context to an individual context and cited Reid Hoffman’s (Sorry, no relation to Jeff) book The Start Up of You. Lastly, I’d like to give a special shout out to ColorJar friend and ally Sergio Fernandez de Cordova (founder: Fuel Outdoor), who gave a terrific talk on media and the need to use it before its shelf life expires.