About ColorJar

DESIGNING BRANDS THAT MATTER


“Nobody cares about your brand” is our first rule of branding. You’ve got to earn it – to make it matter, again and again. Given this, you likely don’t care about ColorJar – yet. So as it relates to your brand, here’s the three things you need to know:




#01

WHAT OBSESSION LOOKS LIKE


ColorJar revitalizes brands at key moments of change. We’ve been called a secret weapon by our clients – many of whom are brands who share an obsession for the impact of branding within the guest experience – hospitality, accommodations, real estate, and cultural destinations.




#02

NOTHING JUST HAPPENS


Hard work wins. Started from the Chicago bedroom of our founder David Gardner, then delivering for one client after the next for over a decade, our branding work is now seen by millions of people each year.




#03

RESULTS THAT MATTER


We stand for sharp strategy based on meaningful insights expressed through breakthrough design. We do this work to drive business results at the intersection of brand and guest experience. ColorJar’s mission is to design brands that matter.

ColorJar awards, speaking, and features:
Kellogg Graduate School of Management
American Marketing Association
Chicago Tribune
Mashable
National Public Radio
United Nations
US Department of State
World Economic Forum
The White House

ColorJar In the News

United Nations
AWARDED “UNDER 35 ENTREPRENEUR OF THE YEAR” AT UNITED NATIONS

ColorJar Founder David Gardner was named “Under 35 Entrepreneur of the Year” by Empact Showcase, at the United Nations in 2014.

WGN
TELEVISION APPEARANCE ON CHICAGO’S MOST WATCHED MORNING NEWS SHOW

ColorJar Founder David Gardner announced the launch of his podcat “The Big Jump” and discussed his transition from pro athlete to entrepreneur and the inspirational stories behind The Big Jump.

Kellog School of Management
GUEST LECTURER ON BRANDING AT NORTHWESTERN’S KELLOGG

Hosted by the Business Strategy Club at Northwestern’s Kellogg School of Management, David was a guest lecturer for a talk that focused on understanding brand positioning strategy for startups.

Paper
FEATURED AS A BRAND EXPERT IN PAPER MAGAZINE ARTICLE

ColorJar Founder David Gardner was quoted for his branding expertise in a 2018 article on the branding of vitamins and supplements for prominent arts and culture magazine Paper Magazine.

Featured Case Study

Reinventing a
Chicago Icon

Creating a new visual identity for a brand at a key moment of change.

Learn More


A device showing The Big Jump Podcast playing
Identity Reinvention Podcast

The Big Jump


Listen as we dive into the topic of reinvention on our podcast – not with brands, but with people. Join ColorJar Founder David Gardner as he interviews pro athletes to uncover how they’ve reinvented their identities to create success beyond sports.


iTunes

Spotify

A device showing The Big Jump Podcast playing