Navy Pier

BRAND STRATEGY, LOGO DESIGN, VISUAL SYSTEM, VERBAL SYSTEM, EXPERINCE DESIGN, ENVIRONMENT GRAPHICS, SUB-BRAND DESIGN

Rebranding including logo and visual system — as well as ongoing brand improvements — for the 100-year-old Chicago icon visited by millions.

Navy Pier Case Study Photography by ColorJar

We presented a complex brand design challenge, and ColorJar delivered beautifully!

MARILYNN GARDNER, PRESIDENT & CEO, NAVY PIER
Navy Pier Ferris Wheel ColorJar Rebrand Logo
Navy Pier Rebrand Strategy and Typography Inspiration by ColorJar

The City and ColorJar want to make Navy Pier lighter, more vibrant, to be seen in a different context without dissociating from its past.

MEDIA COVERAGE OF THE REBRAND IN NEWCITY DESIGN
Navy Pier Merch Logo Graphic Design by ColorJar
Navy Pier+Ad Campaign+Bus Stand Graphic Design by ColorJar
Navy Pier Ad Campaign Billboard Graphic Design by ColorJar

THE PIER PASSPORT

ColorJar delivered the brand strategy, messaging, and design for Navy Pier's first-ever annual pass program

Navy Pier Passport Campaign Brand Graphic Design by ColorJar
Navy Pier Hallway Poster Passport Branding
Pier Passport Enamel Pin Brand Design by ColorJar
Pier Passport Branded Insulated Bag Design by ColorJar
Navy Pier Entrance Branding by ColorJar
Navy Pier Interior Brand Design by ColorJar
Navy Pier Interior Wayfinding Signage Brand Design by ColorJar
Navy Pier Interior Wayfinding Brand Design by ColorJar
Navy Pier Interior Menu Brand Design by ColorJar
Navy Pier Exterior Font Design by ColorJar
Navy Pier Interior Wayfinding Brand Design by ColorJar
Navy Pier Exterior Font Brand Design by ColorJar
Navy Pier Exterior Menu Signage Brand Design by ColorJar

This new brand identity system was rolled out to hundreds of touchpoints and is seen by millions of people per year.

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Transformation