Blue Plate

BRAND STRATEGY, MESSAGING, BRAND IDENTITY, CREATIVE DIRECTION

A comprehensive brand refresh for one of Chicago's largest, oldest, and most iconic catering companies.

ColorJar captured the Blue Plate spirit through deep research, brand strategy, design, and creative expression.

The brand refresh transformed dozens of key brand touchpoints for consumers and internal teams alike.

Blue Plate serves thousands of customers daily and is a 40-year-old fixture of Chicago food and culture.

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