Navy Pier

BRAND STRATEGY, IDENTITY DESIGN

A new logo and visual identity system to signal a Chicago icon’s evolution and fuel its future vision.

OLD LOGO HISTORIC LANDMARK NEW LOGO VIBRANT DESTINATION

We presented a complex brand design challenge, and ColorJar delivered beautifully!

MARILYNN GARDNER, PRESIDENT & CEO, NAVY PIER

This new brand identity system was rolled out to hundreds of touchpoints and is seen by millions of people per year.

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