One East Wacker

BRAND STRATEGY, LOGO DESIGN, VISUAL SYSTEM, VERBAL SYSTEM, SUB-BRAND DESIGN, NAMING, ENVIRONMENT GRAPHICS, CAMPAIGN CREATION

Rebrand for prominent Wacker Drive building, steps from the Chicago Riverwalk.

The creation of a masterbrand structure allows for branded placemaking within the building.





cycling conference-room users-meeting podcast wifi
parking car-parking paralympic-games lift curved-arrow-down
arrow-up arrow-left arrow-right shape-arrow stairs
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The One Stands Out campaign reintroduces the renovated building with its new brand identity to the marketplace.

ColorJar worked with building owner AmTrust RE and brokers Stream Realty to reintroduce the prominent office building to the Chicago market.

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