One East Wacker
BRAND STRATEGY, LOGO DESIGN, VISUAL SYSTEM, VERBAL SYSTEM, SUB-BRAND DESIGN, NAMING, ENVIRONMENT GRAPHICS, CAMPAIGN CREATION
Rebrand for prominent Wacker Drive building, steps from the Chicago Riverwalk.
The creation of a masterbrand structure allows for branded placemaking within the building.
The One Stands Out campaign reintroduces the renovated building with its new brand identity to the marketplace.
We designed an on-premise marketing center.
