One East Wacker

BRAND IDENTITY, CAMPAIGN CREATION

Rebrand for prominent Wacker Drive building, steps from the Chicago Riverwalk.

The creation of a masterbrand structure allows for branded placemaking within the building.





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The One Stands Out campaign reintroduces the renovated building with its new brand identity to the marketplace.

ColorJar worked with building owner AmTrust RE and brokers Stream Realty to reintroduce the prominent office building to the Chicago market.

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110 North Wacker