One East Wacker

BRAND STRATEGY, LOGO DESIGN, VISUAL SYSTEM, VERBAL SYSTEM, SUB-BRAND DESIGN, NAMING, ENVIRONMENT GRAPHICS, CAMPAIGN CREATION

Rebrand for prominent Wacker Drive building, steps from the Chicago Riverwalk.

One East Wacker Metal Sign Brand Design by ColorJar
One East Wacker Wallpaper Brand Design by ColorJar

The creation of a masterbrand structure allows for branded placemaking within the building.

cycling conference-room users-meeting podcast wifi
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The One Stands Out campaign reintroduces the renovated building with its new brand identity to the marketplace.

One East Wacker Campaign Brand Design by ColorJar
One East Wacker Advertising Campaign Brand Design by ColorJar
One East Wacker Email Campaign Brand Design by ColorJar
One East Wacker Presentation Deck Brand Design by ColorJar

We designed an on-premise marketing center.

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ColorJar worked with building owner AmTrust RE and brokers Stream Realty to reintroduce the prominent office building to the Chicago market.

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