110 North Wacker

BRAND IDENTITY, CAMPAIGN CREATION

Building the evolved visual identity and tenant touchpoint design for Chicago’s $1 Billion office tower.

The creation of a masterbrand structure allows for branded placemaking within the building.





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The One Stands Out campaign reintroduces the renovated building with its new brand identity to the marketplace.

ColorJar worked with building owner AmTrust RE and brokers Stream Realty to reintroduce the prominent office building to the Chicago market.

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