Chapter

BRAND ARCHITECTURE, BRAND STRATEGY, MESSAGING, BRAND IDENTITY, SUB-BRAND DESIGN SYSTEM

Developed the residential real estate parent brand Chapter with a complimentary sub-brand design system for each property.

LogoAssets

A flexible sub-brand visual system was designed to bring together multiple neighborhoods under the Chapter parent brand

Rental interest has improved dramatically since the engagement began, while internal feedback is overwhelmingly positive.

Shawn Clark, President, CRG Real Estate
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