Packaging Design & Brand Creation
Packaging Redesign & Brand Refresh
Packaging Redesign & Brand Refresh
ColorJar creates and redefines brands that shape how people eat, play, work, and live.
Featured Work
Navy Pier
New logo, design system, and strategy to reinvent a Chicago icon.
Local Style
Packaging design for Chicago-inspired potato chips.
The Siskel Film Center
Brand overhaul for a legendary cultural institution.
GoodBelly
Packaging redesign and brand refresh for pioneering gut-health company.
Lettuce Entertain You
Digital brand redesign for one of the largest restaurant groups in America.
One East Wacker
Rebrand for prominent Wacker Drive building.
Bank of America Tower
Building the evolved visual identity and tenant touchpoint design for Chicago’s $1 Billion office tower.
Glider
Packaging design and brand creation for functional chocolate company.
HIDE + SEEK
Strategy, logo, and visual system for hospitality hot spot on Restaurant Row in Chicago’s West Loop.
MINNA
Packaging designed to disrupt the Whole Foods beverage aisle.
Transformation
Creating a breakthrough DTC supplements brand.
600 West
Rebrand for a landmark Chicago workplace.
Get Started With Us.
Brand Creation
Foundational Brand Strategy
Naming
Messaging
Logo Design
Visual Identity System
Brand Redesign
Positioning Strategy
Updated Messaging
Logo Refresh / Rebrand
New Look and Feel
Creative Direction
Brand Touchpoints
Packaging
Websites
Presentations
Collateral Systems
Branded Environments
Ready to give your brand a competitive edge? Contact Us
Featured Clients
Over 15 years we've delivered for 100+ clients across many industries from the Fortune 500 to growth-stage companies.
Great brands drive growth.
We align foundational brand strategy with brand design and creative expression to build brands that win.
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“Of the many firms we’ve worked with, ColorJar has the most thoughtful, practical, and research-grounded approach."
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"It’s clear that their team is passionate about their work, and, by extension, the success of their clients."
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“ColorJar knows what looks good and how to design with the essence of our brand.”
