Navy Pier

BRAND STRATEGY, BRAND IDENTITY

A new logo and visual identity system to signal the Chicago icon’s evolution and fuel its future vision.

OLD LOGO HISTORIC LANDMARK NEW LOGO VIBRANT DESTINATION

We presented a complex brand design challenge, and ColorJar delivered beautifully!

MARILYNN GARDNER, PRESIDENT & CEO, NAVY PIER

The City and ColorJar want to make Navy Pier lighter, more vibrant, to be seen in a different context without dissociating from its past.

MEDIA COVERAGE OF THE REBRAND IN NEWCITY DESIGN

This new brand identity system was rolled out to hundreds of touchpoints and is seen by millions of people per year.

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Navy Pier (Rebuilt)